A website done right.
CARDINAL FINANCIAL WEBSITE REDESIGN
Part of the broader Cardinal Financial brand refresh, this website overhaul strengthened brand consistency companywide and allowed us to address solutions for improved usability, interactive tools, video content, and eBooks to better serve customers and loan originators alike.
With visuals and messaging now inline with brand goals, we not only celebrated a complete site overhaul but increased our direct search from Google by 30% through Google ads promoting our tagline, “Mortgage Lending Done Right”.
Additionally, our internal team set a goal to win a W3 Gold award (a dream since 2016) and we finally accomplished that with this collective effort. Winning in four key categories:
General Websites – Website Redesign
General Websites – Branding
Website Features – Best Art Direction
Website Features – Best Use of Photography
My role: Art Director (design direction and video strategy)
Additional contributors: Creative Director, Associate Creative Director, Sr. UI/UX Designers, Visual Designer
