Meet, Octane.
octane brand refresh (Proposed)
With enhancements continuously being made to Cardinal’s LOS over 15+ years, our team set out to redefine Octane as a standalone product in the industry and position the technology to attract loan originators looking to streamline process and expand their business.
We reimagined Octane’s role within the loan process to evolve, empower, and take most of the migraine out of mortgage. The effort was a culmination of teamwork and creative passion from all who participated. Brand enhancements included:
Refined logo to reflect new brand styling
Overhauled color palette and modernized typography
Explored neomorphic graphics to serve as a clean “base” for design
Developed a first ever front-end design system
My roles: Senior Designer (brand book and pitch deck design), Art Director (campaign design guidance and video strategy)
Additional contributors: Executive Creative Director, Associate Creative Director, Visual Designer, Senior Motion Designer
